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CREATIVE SMALL BUSINESS MARKETING SOLUTIONS

I do marketing so you can do you. Let's succeed together.

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THIS IS WHAT I DO

Professional. Creative. On Brand. Efficient. Effective.

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Specializing in authentic wellness & spiritual retreat marketing.

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DIGITAL ADVERTISING

The right marketing mix is key. I will research and present an appropriate budget to compete with your unique niche in a digital space. Google Ads, Yelp and social media advertising through the Meta platform are often utilized to boost online presence. A strong call to action and targeting strategy makes your advertising dollars count. All campaigns are monitored with insights shared periodically to measure areas of success and opportunity. 

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WEBSITE DESIGN

There is no need to hire multiple contractors or build an expensive website that binds you to a developer.  A well branded, visually appealing, functional and optimized website will do wonders for your business. Thrive with lower costs and higher confidence, owning a site that you can easily edit yourself. A website may be built using branding and content created by Marina Scott Marketing, or from an existing site that simply needs a refresh (also great for SEO). 

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SOCIAL MEDIA -content creation 

Customized to suit business goals and opportunities, I work with each client to build a consistent online brand through social media. This service is often a huge relief for business owners as it reduces the stress of planning and monitoring social media engagements.  Photoshoot coordination and content editing are often required. Packages vary based on content needs, budget and digital advertising campaigns. 

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SEARCH ENGINE OPTIMIZATION- exist + thrive online

Help customers find you through effective website and online optimization. SEO tactics include keyword rich content, solicitation of business reviews, website edits, blogging and strategic digital directory accounts to reach a specific audience. Every contract begins with a discussion to analyze current efforts and set specific goals that make sense for your business.

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EVENT PLANNING, PROMOTIONS + PR

I have a ridiculous amount of experience in planning exceptional events. Launch your new business or product, fundraise for a charity or throw an amazing party for your clients. I will set clear goals and align with like minded partners to create successful cross promotions. A strong, strategic event becomes newsworthy. This warrants a press release and media relations to boost awareness of your brand.  

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BUSINESS BRANDING

Develop a public perception that suits your business goals. I create content that enforces a strong and strategic brand. I will help to clarify your unique offerings, identify your audience and develop a strategy to reach them with an authentic approach. Start with a strong brand, expand to stay on trend. Out market your competitors through creative brand development and strategic partnerships.

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LOGO + VISUAL BRANDING PACKAGES

Where it all begins (or should). We start with identifying WHO you are as a business, and where you want to go. What's the story, the persona, the need you fulfill? My professional perspective brings clarity to your brand and once it is documented, you can move forward towards your dream. Basic logo design includes edits and a final logo in multiple formats to suit all future branding needs. A brand board is provided as a useful reference on all marketing projects. It also serves as a guide should you get lost on your business journey :) 

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E MARKETING CAMPAIGNS

Gather subscribers and keep your audience engaged through electronic newsletter campaigns. This can be an ongoing marketing strategy or a promotion specific tool. E Marketing is an essential tool, to share news and stay top of mind with past and potential customers. Strong imagery, consistent brand voice and calls to action increase conversions and reduce opt out rates. 

WHAT IS IT THAT YOU DO?

Whatever it is, I bet that you are AWESOME at it AND I bet that if we get the chance to chat I can help you identify some simple ways to elevate your business and reach new audiences.

HELP YOUR CUSTOMERS FIND YOU

LAUNCH A NEW PRODUCT OR SERVICE

REACH A NEW AUDIENCE

DEVELOP A STRONG BRAND

PACKAGES

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I love the time and care Marina has put into managing my social media for Engaged on Maui. She has taken our promotional video and made multiple posts with it. She keeps up on Instagram Stories and makes sure to write engaging posts for our clients! She also sends along Insta messages, which has been very helpful! I highly recommend Marina! You and your company will be so happy to have hired her!

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HOW IT WORKS

Let's Make Marketing Magic

INITIAL CONSULTATION

We meet in person (ideally) and get to know each other on a business level. I will gather valuable information to asses your current marketing efforts and business goals. Most importantly, we make sure that we are a good fit for each other so that we can both succeed.

THE PROPOSAL

I create a custom proposal based on information gathered during our consultation. This includes a recommended plan and pricing. Once you're happy with the proposal, it becomes the plan that keeps me on track as I work towards those marketing goals.

CONTENT CREATION

I collect necessary information from you such as logos, existing images, current marketing material, business offerings and login credentials. This allows me to set up and link accounts, evaluate current processes and identify areas that may require additional attention.

MONTHLY HUDDLE

We meet, email or talk monthly to make sure that you are happy with progress. We use the plan as a reference in measuring results. I ask for your feedback and suggest additional efforts that may assist in reaching business goals. We discuss campaigns or special promotions and new ideas.

THIS IS ME

A mind for marketing

 

I've dedicated the past 15 years to various marketing roles. With a knack for organizing and quick decision making I found myself in event management roles. That included hundreds of weddings, corporate groups, fundraising and community celebrations.

Always learning, I approach every interaction with authentic interest and an optimistic eye for potential collaboration. If I don't know, I figure it out! Relationship building is key, be that with customers, competitors or community. 

Half of my professional career was spent on the beautiful island of Maui, a unique business environment full of talent and challenges. I have learned so much and connected with an industry of like minded professionals eager to collaborate and bring innovative ideas to life. 

I thrive on a good brainstorming session to start any new business relationship and seek to create a balance of industry while protecting the environment and giving back wherever possible. 

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Sound like a good fit? Hit me up for a free consultation

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LET'S GET THIS PARTY STARTED

808-359-1180

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